POYNTER: Ben Franklin Project’s ‘Digital First, Print Last’ Approach Produces First Products

By Mallary Jean Tenore

In April, Journal Register CEO John Paton presented the newspapers in the company with a challenge: create a Web and print product in 30 days using only free tools, and seek help from the community to do it.

Called the Ben Franklin Project, the challenge is part of the newly appointed CEO‘s efforts to show journalists within the company why they should adopt a “digital first, print last” approach to gathering and producing news.

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